Inside Insight is an attempt to rebrand Mitte, a neighborhood in Berlin.
Berlin has no center. Each area of the city has its own center, its own ecosystem, habitat.
With this project, we attempted to rebrand an area of the city, we looked for a way in which a neighborhood whose name neams literally “middle” could become a middle, a center of action, a node for culture.
The idea was for these pieces to be set in the pulic space as a call, a visual queue for Berliners to pinpoint Mitte activities, places, cultural events.