Berlin, Germany
At Banana Beauty, I worked at the intersection of brand storytelling, digital performance and product experience within a fast-growing beauty company led by a young, digitally-native team.
My role spanned campaign concept development, visual direction and multi-channel asset creation across social media, CRM, website, packaging and launch moments. I translated brand strategy into cohesive visual systems — ensuring consistency while adapting content for high-frequency, performance-driven environments.
I led and executed seasonal campaigns, product drops and limited editions, developing visual narratives that connected emotionally with a beauty-focused community. From packaging refinements and print production to newsletter design and conversion-driven layouts, my work balanced aesthetic sensitivity with commercial awareness.
Additionally, I integrated AI-driven image generation and rapid prototyping workflows to expand creative output while maintaining a strong, recognizable brand identity.
My contribution focused on elevating visual consistency, strengthening campaign impact and supporting scalable growth in a highly dynamic e-commerce environment.